Gentle Productivity -

Journal Launch

Client
The Line and Zoe Pritchard
Model
Zoe Pritchard
Creative Director
Editform
Photographer
Kornelia Kulbacki
Studio
PeerSpace Studio
In this captivating collaboration, The Lineand Zoe Pritchard joined forces to bring to life the "Gentle Productivity" journal. The focus extended beyond a mere product showcase; it aimed to encapsulate the essence of a modern woman's perpetual era of mindful journaling in the comfort of her home.

The theme leaned towards approachable clean girl vibes, portraying a contemporary woman engaged in the timeless practice of journaling. The carefully curated fits and intentional design choices aimed to create a visual narrative that resonated with the quiet charm of introspection.
Each frame told a story of a woman in her "forever journaling era," emphasizing continuity and timelessness. The photoshoot celebrated the enduring appeal of the journal, capturing moments of quiet reflection and expression in a serene home environment. 

This collaboration wasn't just about creating a journal; it was about weaving a visual tale that invites individuals into the tranquil world of gentle productivity. It showcased how the act of journaling becomes a cherished part of a modern woman's lifestyle, offering moments of quiet productivity and self-discovery.